About


Claude El Khal

"In a world of noise, we seek signal. In an age of division, we build bridges. 
From Beirut, with perspective."

I write from Beirut — a city where East meets West, where past and future collide, and where
communication becomes survival.

This blog started as a way to document life during Lebanon's most turbulent years. Over time, it evolved into something more: a space for exploring how we communicate, connect, and create meaning in a rapidly changing world.

What I Do

I'm a communication strategist with 30+ years of experience across nearly every domain of communication: writer, filmmaker, advertising creative, journalist, political analyst. Each discipline added depth to my understanding of how humans truly connect — or fail to.

What You'll Find Here

More than 6 million readers have visited these pages. Some come for analysis of Middle Eastern politics and current affairs. Others for the intersection of communication, AI, and cultural transformation. All find a mix of insight, clarity, and the occasional sharp observation about human nature.

Born in Beirut, educated in Paris, and having lived in London, Cyprus, Bahrain, and Dubai, I write from the crossroads of different worlds. My perspective is shaped by navigating multiple cultures, languages, and contexts — understanding that authentic communication transcends all of them.

Quoted by CNN, Le Figaro, L'Orient-Le Jour, and others. Short film "Ecce Hommos" screened at Cannes Film Festival. Books published across disciplines. Most recent publication: UNMASK: The Nine Truths of Authentic Excellence.

My real reward is the conversation the words trigger and the thoughts they inspire.